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The
country continued to rebuild itself during the 1950's and
so did the Junior Chamber by focusing on establishing a better
community in which to live. Projects, goals, mission and focused
from the previous three decades coalesced the efforts of the
Junior Chamber in this decade as it achieved a true balance
between civic responsibility and promotion of tourism and
hospitality.
Sports activities continued to be a vehicle to promote Los
Angeles as the L.A. Open reached enormous proportions with
the largest purse in its history. More importantly, however,
1957 marked the first year women were allowed to volunteer
in the L.A. Open. Although women still could not hold membership,
they joined the L.A. Open Wives Club to provide hospitality
during the tournament and added a new dimension to the face
of the Junior Chamber.
Maintaining continuity, the Junior Chamber was active in fire
prevention week, harbor day aviation and other community events.
The 2,500 mile cross country air route was dedicated the "Will
Rogers Skyway" and the first Award of Merit was established
and awarded to 1953 Police Chief, William Parker.
The 1950's concluded as turbulent times emerged on the distant
horizon of Vietnam and the Watts riots, however, the Junior
Chamber was poised to respond to social change as it transformed
into a community based organization with more than half of
it history grounded in civic, social and recreational development
of Los Angeles. |



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