- Radicalism, freedom and peace are at the forefront of the clash between conservative and liberal platforms in the 1960′s. The Junior Chamber approaches this period with a stronger focus on positively influencing the communities most affected by social transition.
- The 1965 Watts Riots and Vietnam War divide families and communities through destruction, violence, hostility and prejudice. The Junior Chamber responds by holding the L.A. Watts Summer Games with a mission is to build bridges of understanding between youth of communities at odds with one another. The Games foster interaction between different cultures, backgrounds and perspectives and challenges the next generation to act as catalysts for driving positive change within their respective communities.
- Although social reform is its main focus, this is also the first period during which the Junior Chamber actively branches out into the political realm by creating a speaker series which includes Gerald Ford, Ronald Reagan and Bob Hope as guest speakers.