- The 1990′s bring significant change to the organization. The Champions Foundation is founded through contributions from Marukin Corporation, owners of the Riviera Country Club. Since its inception, the Foundation has awarded hundreds of thousands of dollars in charitable contributions towards community service projects.
- Former Mayor of Los Angeles, Richard Riordan, and the Junior Chamber jointly establishes with the Riordan Volunteer Leadership Development Program in November 1990. The program is designed to develop and cultivate business professionals for lifelong service in the non-profit community.
- In 1992, the L.A. Watts Summer Games establishes a scholarship program for young people dedicated to serving the community through volunteerism and has awarded more than $295,000 in scholarship since.
- Responding to the 1994 Northridge Earthquake, the Junior Chamber, along with L.A.’s Best, open an after-school enrichment program at Napa Street Elementary School with a $62,500 donation in partnership with the Riviera Country Club.
- The late 90′s marks the beginning of the Give-A-Day To LA program, which helps the mission of the Junior Chamber reflect individual community service by having members give 24 hours of service. A partnership with neighboring Evelyn Thurman Gratts Elementary school begins with projects including a Winter Wonderland Carnival, Back To School Festival, and Art Fest.
- By the end of the decade, the Junior Chamber acquires stewardship of the Urban Youth Golf Program which later becomes The First Tee of Los Angeles. The program offers a curriculum that builds character, instill life-enhancing values and promote healthy choice through the game of golf.
- The Nissan Open purse grows to $2.4 million in 1999 and the Junior Chamber boasts 22 full-time staff.